NOT DRINKING POISON
NOT DRINKING POISON Podcast
Ep. 28: Mads Kleppe
0:00
-38:41

Ep. 28: Mads Kleppe

A chat with ex-Noma sommelier Mads Kleppe, who from 2009-2022 piloted Noma into radical natural wine. Now based in Tbilisi, Kleppe is beverage director for the Adjara restaurant group.
Mads Kleppe in the private dining room at Barr, May 2024.

I don't understand, but I respect people that can sit and drink Coche-Dury in their left hand, and Axel Prüfer in their right hand. I can understand why they still find [the former wine] interesting, but for me it was something that I'd let go of completely. I couldn't have moved to only working with natural wine without letting go of that other part. - Mads Kleppe

Mads Kleppe is the gravel-voiced Norwegian sommelier responsible for radicalizing the natural wine program at renowned Copenhagen restaurant Noma throughout the 2010s. Upon taking over in 2009 from earlier sommelier Pontus Eloffson (who had already begun emphasizing biodynamic and natural wines), Kleppe soon began championing the entirely unsulfited and unfiltered work of winemakers including Franz Strohmeier, Laureanno Serres, Anthony Tortul, Christian Tschida, Tom Lubbe, and Axel Prüfer. Arguably more than anyone else in Noma’s wine lineage, Kleppe is responsible for what in natural wine circles is often referred to as “the Noma effect”: the phenomenon by which the famous restaurant’s imprimatur encouraged an unprecedented acceptance of - and enthusiasm for - natural wines previously deemed controversial among high-end restaurant buyers and clients alike.

Kleppe initially followed a classical sommelier career path, working at Oslo Michelin-two-starred restaurant Bagatelle, while participating actively in sommelier competitions. He cites early encounters with Mâconnais vigneron Julien Guillot and then-burgeoning Etna star Frank Cornelissen (both in 2003) with sparking his initial interest in natural wine; upon moving to Copenhagen to work at Noma in 2009, he pursued the subject alongside peers in the Danish wine scene of the era, including Sune Rosforth and Anders Frederik Steen. Throughout his career at Noma, Kleppe made a habit of traveling to visit winemakers on his days off.

Since leaving Noma in 2022, Kleppe has relocated to Tbilisi, where earlier this year he began work as the beverage director for Temur Ugulava’s vast Adjara restaurant group, which encompasses dozens of hotels, restaurants, and nightclubs, in addition to its Tbilisi flagship, the five-star Stamba Hotel. I first met Kleppe in Copenhagen in 2021, when a chance meeting at Den Vandrette led to an unforgettable two-day bicycle tour of many of the Danish capital’s finest natural wine spots. I also owe to Kleppe two sublime visits to Noma before the end of his tenure there. We recorded this episode in mid-May in the private dining room of Copenhagen restaurant Barr, which inhabits the dockside building that previously housed Noma. Check out the episode for Kleppe’s recollections of serving natural wine to U2; his favorite Georgian hangover cures; and why, within his peculiar synesthetic approach to wine mnemonics, “soup” is a color.

Aaron

This is a free episode of the NOT DRINKING POISON podcast. For access to all the episodes - plus reams of vigneron interviews, reports, restaurant reviews, commentary, and more - please subscribe!


FURTHER READING & LISTENING

Ep. 24: Sune Rosforth
Ep. 25: Anders Frederick Steen
Ep. 26: Martin Ho of Pompette
Ep. 27: Riccardo Marcon of Barabba

Alice Feiring’s splendid July feature on Mads Kleppe.

Noma’s Mixed Message

Podcast Series IV: Copenhagen Natural Wine Chronicles, Part I

Podcast Series III: Les Emigré(e)s - Expat Natural Winemakers in France, Part I
Podcast Series III: Les Emigré(e)s - Expat Natural Winemakers in France, Part II

Podcast Series II: Contemporary Paris Natural Wine, Part I
Podcast Series II: Contemporary Paris Natural Wine, Part II

Podcast Series I: Paris Natural Wine Lifers, Part I
Podcast Series I: Paris Natural Wine Lifers, Part II

Discussion about this podcast

NOT DRINKING POISON
NOT DRINKING POISON Podcast
Natural wine culture, by Aaron Ayscough. Reporting from Paris since 2010. Roughly a third of this podcast is available for free. For access to the other episodes - and to heaps of wine interviews, profiles, translations, commentary, and more - subscribe to