Stocking THE WORLD OF NATURAL WINE
Looking to order copies of the book for sale in a shop or restaurant or tattoo parlor? Here's all the info you need. Plus a note on salon appearances.
Over a dinner in January, I was aghast to learn from a wine retailer friend that, unsure of how to go about ordering books from my publisher, she had been purchasing copies of The World of Natural Wine at retail price from Amazon for resale in her shop at almost no profit.
Let me be clear: publishing industry convention dictates only that authors turn almost no profit. The hardworking wine retailers, restaurateurs, and boutique owners who are kind enough to propose The World of Natural Wine to their clients should by all means make money on the book’s sales!
With that in mind, it felt worth interrupting the usual stream of vigneron interviews and natural wine reports with a rather niche post aimed at business owners who would like to stock copies of The World of Natural Wine at their establishments.
If your business is in the USA, please contact Hachette.
If your business is in Europe, please contact Gardners EU or Libri.
If your business is in the UK, please contact Gardners.
If ever folks at these companies are slow to respond, let me know. (Sorting out the EU distribution for my book has been a puzzling process, chiefly due to Hachette’s recent purchase of Artisan Books.)
Of course I enjoy presenting the book at wine salons! After twelve years of nattering into the ether about natural wine, it’s a pleasure to meet readers and talk about the book. If you are the organizer of a natural wine salon somewhere on earth, I would probably be overjoyed to attend and sell books there and be on panels and such.
However, I’m still dirt poor and saving up for a car, and my publisher has gently informed me the company will only bankroll further travel in instances where event hosts commit to purchasing, without the possibility of later return, at least 50 copies of The World of Natural Wine.
That being said, if you are the organizer of a natural wine salon somewhere on earth and have a budget for travel and lodging, we need not rely on my publisher to pay for those things.
Getting copies of the book to offer for sale at wine salons is a separate issue, to which there are two potential solutions:
The wine salon can partner with a local book store, who can then order copies of the book, and take profits on the book’s sales at the wine salon. This is how we did it at Karakterre in New York, in conjunction with Posman Books.
The wine salon organizers, or the establishment hosting the wine salon, can order copies of the book and take profits on the book’s sales at the wine salon. For events in the USA, I *believe* sale-or-return terms are possible. But these do not apply to events outside the USA.
I unfortunately cannot personally physically lug dozens of my own author copies to and from far-flung wine salons. I have done this on several ill-advised occasions in the past and it really brings a new meaning to the word exhaustive. Also, I have very few author copies left at this point and can’t afford to order more until I, like, triple the readership of this here Substack.
Many thanks for reading as always! And extra special thanks for reading this rather dry note on the logistics of book sales.
The World of Natural Wine: The Tour Diary
Hey Aaron! I am huge fan of the book and newsletter. I am planing a trip to France and hoping to stop at as many wineries as I can that you have listed. I am having trouble finding contact info for some and wondering if you have any advice. I appreciate your time. Feel free to email me firstname.lastname@example.org if you can help! Much appreciated!